
The Guide
Koi
Sets up the question, walks through the numbers and closes with Koi’s Take.
Private markets education/Courses open 12 Jan 2027
Short animated lessons on private equity, venture capital and private credit funds: who pays, who decides and where the money goes. Every figure is sourced. Read a free lesson now; Foundations, our US$49 entry course, opens on 12 January 2027 with free previews.
“Two per cent of what?”Koi, the Guide
KaiThe GP
LeoThe LP
KoiThe Guide
Who it’s for
Explain evergreen and semi-liquid funds to clients with confidence.
Learn the fund economics behind the deal before day one.
Read a fund deck the way an LP does.
See how investors get paid, and why it shapes what they ask.
Meet the cast
Every fund has a manager, an investor and someone keeping score. Our folded-paper cast plays those parts, so you hear each side make its case.

The Guide
Sets up the question, walks through the numbers and closes with Koi’s Take.

The GP
Raises the fund, runs the deals and explains the manager’s side, incentives included.

The LP
Puts the money in and asks the awkward questions. “Net, please. Not gross.”
Foundations/Entry course
Sixteen short lessons that take you from “what is a private market?” to reading a fund one-pager on your own. No finance degree needed. Try before you buy: three lessons are free in full, and nine have free previews.
First
Then
Next
Finally
US$49one-off · all 16 lessons
Opens 12 Jan 2027 Read a free lesson nowNot on sale yet: there is no checkout and nothing to pay. When Foundations opens, the free previews go up on YouTube and the course adds every full lesson, quizzes, worksheets and a certificate of completion.
Courses/After Foundations
Self-paced courses built around what you can do afterwards, with worked examples, worksheets and a capstone. Same rule as every lesson: if a number can’t be sourced, it doesn’t go on screen.
Core course
Choose a way in, judge a manager and monitor a portfolio the way an institutional LP does. Ends with a five-year programme you build yourself.
US$199
Core course
From the paper LBO and the deal process to term sheets, cap tables and exits. Ends with an investment memo.
US$199
Core course · Planned
Direct lending, real estate and infrastructure funds, compared by return driver, risk and liquidity.
US$149
Expert series
US$79–99each
None of these courses is on sale yet, and there is no checkout. Foundations opens on 12 January 2027 and the core courses follow. Prices are planned and may change; an all-access option is planned at US$499.
The Carry & Compound newsletter/Launching soon
The new lesson when it’s out, a sourced chart worth keeping and Koi’s Take. Plain English. No tips, no live deals.
Newsletter launching soon

FAQ
No. Everything here is general education about how private markets work. We don’t recommend any fund, manager, security or strategy, and nothing takes your circumstances into account. Speak to a licensed adviser before making decisions.
No. Foundations assumes no prior knowledge. The other courses build on it and suit people who already work in or around finance.
The lesson on who pays the GP commitment is free now. From 12 January 2027, three Foundations lessons will be free in full, nine will have free previews on YouTube, and the newsletter will be free. Foundations will be a US$49 one-off course with every full lesson, quizzes, worksheets and a certificate of completion.
An independent education brand. The presenters are characters by design, so the focus stays on the material. Every lesson is researched, sourced and checked before it is published.
They are folded-paper characters with synthetic voices. The scripts are written for each lesson and checked against the cited sources.
Each figure is dated and linked to its source. Markets move, so check the date on the source line before relying on a number.